outbound to inbound leads Transformation
Roofriendly relied on direct mail and face to face lead generation pre-covid, since then their lead generation process has shifted to primarily digital...
what we discovered
During our initial discovery phase we identified the following challenges & priorities:
Challenges - At the start of Covid Roofriendly had little to 0 leads come from the internet. They relied on flyers, canvassing and word of mouth, which meant they were caught in a difficult position and unable to use traditional methods from March 2020. We spoke in June 2020 to help them find new ways to generate leads and grow brand awareness.
Priorities - Get leads for the sales team fast for them to convert and ensure overheads can be covered
Main Goals -
1. Get leads fast & generate more revenue and profit
2. New SEO friendly website
what we delivered
Results & Examples of Work
ROAS (return on ad spend) :
50x since 2020
Sales gone up beyond expectations
Clifford Jones - MANAGING DIRECTOR
Jamie really understood our business and what we wanted to achieve. Since he has been managing our advertising the company awareness and sales have gone up well beyond our expectations. I would highly recommend them to anyone wanting to improve this side of their business.