December 27

How To Create Winning Facebook Ads For Window & Home Improvement Businesses

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As the Christmas festivities come and you’ve probably got your Out of Office on and cold turkey in the fridge to finish off…

Also if you’re anything like me and many small business owners you’re starting to think about 2025 and reflecting on 2024…

That’s what I’m up to today along with launching new window and door meta ads for clients—creating campaigns designed to generate consistent, qualified leads for window businesses across the UK.

And if in 2025 you’d like to go “cold turkey” on:

❌ Feast or famine cash flow headaches

❌ Chasing uninterested leads who aren’t a good fit

❌ Wasting money on ads that don’t get your results

Then I’d love to help to offer you some general rules of thumb that will make your ads perform better in 2025.

Over the past 4 years, I’ve worked with dozens of window and home improvement businesses to solve these exact problems. In fact I’ve been running Facebook ads since 2012 designing campaigns that have generated millions in additional revenue.

Many window businesses have attempted Facebook ads either with the help of an agency or by themselves without success. More often than not they blame ‘the quality of leads’ or more widely Facebook as being oversaturated or simply not right for their business.

The fact is we’ve generated millions for window businesses, whist meta ads may not be right for every window business, it’s a great platform for those who commit to the channel and work with a partner who understand their market or learn themselves how to run successful campaigns. Here’s some of the things I’ve learned to get you started or check against your own ads:


5 Key Ingredients of a High-Performing Window Ad

1️⃣ Clarity First Homeowners need to know why they should trust you. Credentials like FENSA registration or a 10-year guarantee immediately build credibility.

2️⃣ Benefits Over Features It’s not about the triple glazing or spacer bars or any other feature—it’s about what it does for your customers. Will it cut their energy bills? Reduce noise? Make their homes cosier? Focus on the outcomes that matter most to them.

3️⃣ Social Proof That Builds Trust Including real testimonials shows homeowners why others trusted your business and the results they can expect.

4️⃣ Compelling Offers There’s many ways to skin a cat, and the offer depends on your overall positioning strategy. I’d stay away from x for £ unless you want to erode margins and be perceived as the ‘low cost’ option in your area.

5️⃣ Easy Action Steps The best ads make the next step clear and friction-free. Phrases like “Get a FREE, no-obligation quote” reassure homeowners and make them feel in control.

These ads will:

✅ Speak directly to your ideal homeowners

✅ Keep your sales pipeline full and predictable

✅ Make your business the obvious choice

✅ Put your customers needs not your business at the heart of the conversation.

✅ Great ads drive results without damaging your brand or resorting to gimmicks.

Your Next Step for 2025

If you’re ready to:

❌ Say goodbye to feast-or-famine cash flow

❌ Stop chasing uninterested leads

❌ Break free from the same profit ceiling

Let’s chat.

Book a call with me before 1st January, and I’ll help you hit the ground running in January with a campaign that delivers results—often within hours of launching.

👉 Book Your Call Now

Together, we can make 2025 the year your ads finally work for you.


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